The making of the new 4D v19 logo

by Julien Banon, UX and Creative Designer at 4D SAS

 

4D v19 is just around the corner and while our teams are putting the finishing touches on one of the best LTS yet, I thought I’d tell you the story behind the 4D v19 logo design.

It began with MacOS Big Sur…

Apple made a graphic transformation of its icons for the transition to macOS Big Sur. It consists of a shape change and some 3D effects. We decided to incorporate some of the guidelines for the 4D v19 icon.

The form

The shape of the icons is standardized: it evolves to a square with rounded edges. The colored borders (if they existed), disappear.

Visual Effects

On a recurring basis, although not systematically, the graphic style evolves towards a three-dimensional effect. Drop shadows, highlights and colorful reflections appear.

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Color Evolution

We usually follow a linear progression on the color wheel. Which would place the 4D v19 icon in red tones: but then we would have too close to the 4D v18 and 4D v15 colors. We decide to position ourselves on a blue spectrum.

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Last adjustments

We’ve enlarged the size of the 4D pictogram inside the square and to increase the contrast with the background, we also added a thin white border to the 4D.

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Final result

4D v19 Long Term Support icon:

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Until 4D v18, the feature release icons were distinguished by their lower right corner. We’ve kept this principle for 4D v19 and adapted it to the square shape:

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Bringing it to life!

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Julien Banon
Julien joined 4D in 2017 as a graphic designer. He works with the marketing teams to maintain and develop 4D's corporate identity. He also works with the product and engineering teams on the software interface. Julien previously worked as an art director in a multimedia agency, where he managed the communication and brand identity of a large number of clients in various domains (social networks, e-commerce, corporate...). His experience covers web design, advertising, printing, etc.